This is the third week into my month-long marketing optimization project. This week, I focused on lead generation. You can check out week two along with the rest of my project here.
What I accomplished this week
This week I continued to focus on obtaining sponsorships for Team DVS to work with. As I said in last week’s post, sponsorships are an essential marketing tool for all Esports organizations. My first step was to write email templates that would suit both endemic and non-endemic brands. Endemic meaning brands directly associated with the Esports industry, and non-endemic meaning brands that aren’t associated with the Esports industry, but still can benefit from partnering with an Esports organization.
I had to write different types of emails because, while endemic brands are already familiar with the Esports industry, non-endemic brands require a little more explanation as to what the Esports industry entails.
As you can see in my non endemic email template, I’ve spent some time explaining to the reader what the benefits are in partnering with an Esports organization.
It’s important for anyone trying to obtain a sponsorship to explain to the reader what you can do for them as a team. A company won’t be interested in sponsoring anyone if it’s not mutually beneficial.
I’ve kept this email slightly shorter than the other email, because endemic brands are not only already aware of the benefits to partnering with an Esports organization, but they also receive a ton of sponsorship requests regularly.
So I spent more time explaining to the reader what makes us different from other Esports organizations, as well as how our organization will make an impact on the Esports industry.
My next step after creating the email templates was to compile a list of leads to send my emails to. These leads consist of both endemic and non endemic brands.
I’ve found that when searching for leads, that you only reach out to people that have relevant roles to the types in the company. So in this case, I targeted anyone with a role in marketing or sponsorships. You can check out what I’ve learned about creating a list of leads here.
What I learned this week
I learned that it takes a lot of research and patience to properly compile a list of leads. In order to get the results I’m hoping for, it is important to make sure I’m reaching out to all the necessary people. Because there are usually a lot of people employed by these large companies, making sure that I was reaching out to the right people was key. It would be a waste of everyone’s time if I reached out to the wrong people. Using tools like linkedin sales navigator and Hunter.io, I was able to verify the emails of everyone I plan on reaching out to. I also learned how to properly import these leads onto a spreadsheet that can be easily exported as a CSV file and transferred onto a CRM, such as Hubspot or Mailchimp.
My next steps
My next steps are to reach out to my leads and record my results. I will also be tackling Google Analytics next week. I’ll learn how to properly install the Google tracking code onto my organization’s website, as well as learning the important metrics that I should be tracking.