How I Optimized The Marketing Efforts Of An Esports Organization In 30 days

The Planning phase

Outline

This is the start for a month long project I will be completing to further my knowledge in marketing optimization within the Esports industry. This is my outline of what skills I hope to gain and what my overall goals will be. Make sure to stick around and see what all I can accomplish in a month.

Goals

I want to signal skills in digital marketing by creating sponsorship proposals, implementing a lead generation system, as well as establish data analysis protocols for an Esports organization. My overall goal will be to possibly obtain sponsors for the team, as well a to define and understand the target audiences by using the knowledge I gain on data analysis.

Soft Skills

This is a list of soft skill that’s I will be gaining over the course of a month. These skills are necessary for me to learn if I’m going to get the results I need.

• Time management
• Written Communication
• Visual communication
• Data collection

Tech Tools

Here is a list of the tech tools I plan on learning over the course of this month.

I believe these tech tools are among some of the most valuable to learn when it comes to digital marketing.

• Google Analitics
• Hubspot
• Miro
• Mailchimp

How I plan to organize my time

Since time management is on the list of soft skills I need to learn, the best way to start is to implement a time management system for this project. For this task, I’ll be using Trello. Below is a screenshot of how I plan to spend my time.

Make sure to stick around for next week’s post, and see what I’ve been able to achieve in my first week at this project.